Wisconsin

No statewide flavor ban

Snapshot for general information only — not legal advice. Statewide regulatory detail below is drawn primarily from the Public Health Law Center 50-state review (as of December 15, 2023). Flavor categories and local highlights also use Truth Initiative (Q1 2026), CTFK (May 2026), Tax Foundation (2026), and the PHLC flavored-tobacco chart (June 2026). Always check current statutes.

Flavor / sales restrictions (statewide)

No statewide flavor ban on e-cigarettes. Check city and county rules, since some localities have their own bans.

Local city / county rules

No major local restrictions found in sources reviewed.

Tax

Map summary: $0.05/mL

Vapor products taxed at rate of $0.05 per ml of liquid or other substance.
Wis. Stat. § 139.76(1m) (2023)

Youth access / retail restrictions

Sale/distribution of nicotine products to persons under age 18 prohibited.
Wis. Stat. § 134.66(2)(a) (2023)

Sampling of nicotine products restricted to places inaccessible to persons under age 18 (without parent/guardian).
Wis. Stat. § 134.66(2)(am) (2023)

Purchase/possession of nicotine products by persons under age 18 prohibited.
Wis. Stat. § 254.92(2) (2023)

Retail license

No.

Packaging

N/A

Delivery / online sales

See retail/youth access section and PHLC state review for delivery/online rules. Federal USPS mailing restrictions on vapes also apply.

Smoke-free / indoor use

E-cigarette use prohibited at State Fair Park indoor facilities and main stage area.
Wisconsin State Fair Park Admission Policies

Definition notes

Included in a “tobacco product” definition in at least one statute?

No.

How the jurisdiction defines e-cigarettes / related terms (excerpts):

Nicotine product means “a product that contains nicotine and is not . . . [a] tobacco product [or a] cigarette."
Wis. Stat. § 134.66(1)(f) (2023)

Vapor product means “a noncombustible product that produces vapor or aerosol for inhalation from the application of a heating element to a liquid or other substance that is depleted as the product is used, regardless of whether the liquid or other substance contains nicotine.”
Wis. Stat. § 139.75(14) (2023)

Links

Public Health Law Center — Wisconsin 50-state review PHLC flavored tobacco sales chart (June 2026) Truth Initiative Q1 2026 CTFK localities fact sheet Tax Foundation vaping taxes FDA Tobacco 21

Page generated for the US Vape Laws Map project. Regulatory text excerpts © source publishers; compiled October 2026. Not legal advice. Federal rules also apply: 21+ sales age; ID checks under 30; only FDA-authorized e-cigarettes may lawfully be sold; USPS generally will not mail vapes.